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When did advertising turn into, “Hey, I’ve got something for you right now! Buy it now!” There’s no part of that where I can tease you into an invitation. This was an opportunity to try that and Brian was open to it. [Regarding the ad experience Brian Lesser described on CNBC], we’re curious to know what a mixed-reality feeling would evoke when we don’t stop your 60-inch but inform you to engage through your three-inch. Let’s try it and learn together. Those are the opportunities we think we have. AT&T-Time Warner is pretty unique, but there are two other companies with some similarities: Verizon-Oath and Comcast-NBCU. What lessons can you learn from those two mergers? We share this understanding that the solution requires bringing together a relevant distribution platform, along with unique content, data and technology.
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